What Will I Learn?
Content has become an essential marketing tool for food, wine companies, restaurants, cafes, hotels, events and destinations, start ups and small businesses accross food, tourism and gastronomy businesses.
This course is designed to help you understand the different types of content in the market today, and how to use content to engage a customer. You will learn how to determine who your customer is and how to speak to them. How to design a content strategy, how to write content for print, online, including website and social channels. Create content that resonates with customers.
