Content Marketing for Food, Wine and Tourism Businesses

Content Marketing for Food,

Wine and Tourism Businesses

10 Week Instructor Led Online Course

Commences 28 Apr - 6 Jul 2025

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What Will I Learn?

Content has become an essential marketing tool for food, wine companies, restaurants, cafes, hotels, events and destinations, start ups and small businesses accross food, tourism and gastronomy businesses.

This course is designed to help you understand the different types of content in the market today, and how to use content to engage a customer. You will learn how to determine who your customer is and how to speak to them. How to design a content strategy, how to write content for print, online, including website and social channels. Create content that resonates with customers.

Premium

€1420
Personalise your study experience by interacting with your instructor and fellow participants. See above for the next delivery date for the premium option.

Self-Study

€235
Purchase now for immediate enrolment and access to the course materials, and complete at your own pace.

Purchase now

Participate in live discussions with the instructor each week.
Interact and collaborate with fellow participants.
Personalised feedback from your instructor on all assignments.
Receive a Certificate of Completion and Statement of Attainment.
Access learning materials for 6 months.

Learn from pre-recorded learning material in your own time.
Study at your own pace - any time, from any where.
Self-reflection assignments.
Receive a Certificate of Completion.
Access learning materials for 6 months.

Course Structure

Learn how to what is content and how to create a good Social Media content for successful websites and accounts in your business.

Weekly topics include:

What is Content? Types and Channels for All Business Sizes
Determining the Customer and Tone of Voice for a Brand
Essential Communications: Media Releases, Media Packs and Briefing Notes
Competitor Research and Content Ideation
Writing a Content Marketing Strategy
Writing Best Practice Webpages
Social Media Content
Native and Organic Content and Custom Publishing - Digital and Print
Best Practice Direct Marketing Content
Measuring Success - Data and Analytics

This course will appeal to business owners, professional content writers looking to expand their audience, and bloggers keen to move into paid content creation.

Course Introduction

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