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On March 21, 2024, the century old Maoma Warehouse located on the banks of Yangpu River welcomed a special event. Le Cordon Bleu, with a history of over a hundred years, has established its global brand display center here. Xue Kan, Secretary of Yangpu District Committee, Zhou Haiying, Deputy Secretary and District Chief of Yangpu District Committee, and Mr. Andre Cointreau, President of Le Cordon Bleu International, jointly unveiled the center.
As one of the world's leading culinary schools, Le Cordon Bleu is renowned worldwide for its exceptional quality and superb craftsmanship. Mr. Andre Cointreau stated in his speech that Le Cordon Bleu brand has a development history of ten years in China. Over the past decade, Le Cordon Bleu has not only successfully cultivated numerous high-end catering talents, but also leveraged its brand influence to become an important platform for cultural exchange between China and foreign countries, playing a unique bridging role in the field of people to people diplomacy.
Mr. Andre Cointreau stated that the "Innovation City" that Shanghai Yangpu is striving to build perfectly aligns with the outstanding, traditional, and innovative brand image of Le Cordon Bleu. The decision to establish a global brand exhibition center in the vibrant Yangpu Riverside is aimed at presenting a generous gift to the 60th anniversary of the establishment of diplomatic relations between China and France, and also demonstrates Le Cordon Bleu International's recognition of the future development potential of Shanghai, an international metropolis. He is looking forward to the future in-depth cooperation between Le Cordon Bleu International and Yangpu District.
Xue Kan, Secretary of the Yangpu District Committee, warmly welcomed the establishment of Le Cordon Bleu Global Brand Exhibition Center in Yangpu Binjiang at the unveiling ceremony. He hopes that through the entry of Le Cordon Bleu brand, the commercial ecology of Yangpu District will be further enriched, the international image of the Binjiang area will be enhanced, and the related industrial chain will be driven to flourish.
The design style of Le Cordon Bleu Global Brand Display Center fully utilizes the unique charm of the century old architecture of the Mao Ma warehouse, cleverly integrating industrial style and modern elements. The exhibition center not only displays classic products of Le Cordon Bleu, but also has an interactive experience area, which facilitates participants to intuitively experience the long history of Le Cordon Bleu and the high standard catering production technology that has always been adhered to during the event.
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