Focusing on wine business and management, this course aims at giving you the relevant skill set to work in the wine industry. Courses in beverage management, distribution and commercialisation or market research ensure that you are equipped with the business and technical skills to work as highly qualified wine professionals.
Building on the skills learnt during the first 3 months of the diploma, you will also further develop your tasting and wine knowledge expertise.
Several field visits in the UK are included in this course as well as a three-day trip to visit whisky distilleries in Scotland.
Wine sensory analysis: deepen your methodical sensory evaluation techniques and develop blind tasting skills
Wine production: further explore the regional qualities of a wine, its terroir, climate and culture. This term will focus on Spain, Portugal, Germany, Austria, Mediterranean, USA, Chile, Argentina, Australia, New Zealand and South Africa.
Hospitality and events: focuses on how to organise and host an event or a tasting. The unit will culminate with a Pop Up Wine Tasting presented by the students
Beverage management: teaches the fundamental management theories and how to apply them in a commercial context
Distribution and commercialisation: this unit focuses on the logistics, distribution and marketing within the wine and spirit industry. It includes branding, pricing methods and consumer behaviour
Market research and business: this module is designed to equip student with the skills required to excel within a commercial environment. Students will learn how to use market research to turn a concept into a viable business venture, focusing on branding, consumer experience and marketing strategy
Professional development: certification with Level 2 Award for Personal Licence Holder awarded by Highfield Qualifications
Field visits: visit of different wineries, breweries, distilleries and restaurants in the UK. They will also participate in various trade tastings and wine events
Field visit to Scotland: In Term 2, students will attend a three-day trip to Scotland*, in which students will experience a comparative tasting of single malts from different regions across Scotland. The field trip to Scotland includes a 3 day trip to Scotland with shared accommodation, transport, meals and activities.
